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How to Track Your Flower Order After It Is Placed

The most common call we get from customers in London, Berlin, or New York goes something like this: I placed the order an hour ago, I have not heard anything, and I have no idea whether someone is actually cutting the roses right now or whether my message got lost somewhere. It did not get lost. Here is exactly what happens to your order from the moment you click confirm, and what each notification actually means for the bouquet sitting in our cooler at four degrees Celsius waiting to be assembled.

What the Confirmation Email Actually Tells You

Within a few minutes of placing your order you will receive an email confirmation. Do not skip past it looking for a tracking link — read the details first, because this is your one clean chance to catch a mistake before the bouquet is cut. The confirmation lists the recipient's address in full Cyrillic and Latin transliteration, the delivery window you selected, the flower varieties in the composition, and the order reference number you will need if you call or write to us. If you ordered a bouquet of garden roses such as David Austin varieties alongside seasonal spray chrysanthemums, those names will appear explicitly. If you see peonies listed but it is November, contact us immediately — our team will have already flagged the substitution and will be waiting to confirm an alternative with you, most likely ranunculus or lisianthus, which hold a similar full-petalled silhouette. The confirmation also states the water temperature at which the stems are being conditioned before assembly, which for most cut flowers is between two and four degrees Celsius. That detail matters because it tells you the flowers have gone into the cooler rather than sitting on a workbench. Check the recipient's phone number in the confirmation carefully. In Russia a courier will always call ahead, and a missing digit or wrong country code is the single most common reason a delivery misses its window.

The Assembly Notification and What Happens in the Workshop

Roughly thirty to sixty minutes before the courier leaves, you will receive a second notification confirming that assembly has begun. This is the point where the order moves from refrigerated storage into the hands of a florist. For a standard bouquet of fifty-centimetre Kenyan roses the stems are cut at an angle under water, stripped of lower foliage, and grouped before wrapping begins. If your order includes tulips, which are living stems that continue to grow after cutting, they are the last element added because they need to stay vertical and cool for as long as possible. The assembly notification often includes a photograph of the finished bouquet. Look at it. Customers sometimes see the image and realise they wanted a different wrapping colour, or notice that the ribbon does not match a detail they mentioned in the comments field. At this stage a change to the ribbon or packaging is still possible if you message us immediately — changes to flower varieties are not, because the stems are already conditioned and arranged. The notification will also confirm the courier's name and, in some cases, a vehicle description. In Saint Petersburg our couriers travel by car in winter and by a combination of car and foot courier in dense central districts during summer. Knowing the courier's name is useful if the recipient calls you confused about who is at the door — a common situation when the bouquet is a surprise and the recipient was not told to expect a delivery.

Real-Time Status Updates During Transit

Once the courier picks up the bouquet you will begin receiving status updates at intervals of roughly fifteen to twenty minutes. These updates show the courier's progress as a sequence of status labels rather than a live map pin, which is worth understanding before you start refreshing a page expecting GPS-style movement. The labels typically read: collected from workshop, en route, approaching address, and delivered. Each label triggers an automatic message to your email and, if you provided a mobile number, an SMS. The transit phase is where timing questions come up most often from customers abroad. A delivery to a central Saint Petersburg address in the Petrogradsky or Tsentralny district on a weekday afternoon will typically show three to four status changes over thirty to fifty minutes. A delivery to a residential area further out, such as Primorsky or Nevsky district, may show five or six updates over sixty to ninety minutes depending on traffic. Russian traffic in Saint Petersburg is genuinely heavy during the evening rush, roughly from five to seven in the evening, and we factor this into the delivery windows we offer at checkout. If you selected a two-hour window that overlaps with that period, the status updates will reflect slower progress — this is normal. Do not call the recipient to warn them of a delay until the status has stayed on en route for more than thirty minutes beyond the upper end of your window, because in most cases the bouquet arrives within the stated time regardless of how the traffic looks from outside.

The Delivered Confirmation and the Photo Proof

The final status update you receive is the delivered confirmation, and in almost all cases it arrives with a photograph taken by the courier at the moment of handover. This photograph shows the bouquet in the recipient's hands or placed at the door if the recipient was not home. For customers ordering from abroad this photograph is often the most important part of the entire tracking sequence, because it closes the loop — you can see the condition of the flowers, the wrapping, and confirm that the right person received the order. Roses should arrive with their outer guard petals still intact and heads fully closed or just beginning to open, depending on how many days of vase life you selected at checkout. Tulips will be closed and firm. Peonies, if in season, should show colour at the tip but remain tight. If the photograph shows anything that does not match this — wilting, crushed packaging, missing elements — contact us within two hours of receiving the delivered notification. That two-hour window is important in Russia because it is the standard window within which any quality complaint can be assessed against the courier's departure photograph taken at our workshop. After two hours the assumption shifts to post-delivery handling, which is outside our control. Keep the delivered photo saved to your email or phone. It is your reference document for any follow-up conversation, and it is the fastest way for our team to understand what happened without asking you to describe the bouquet from memory.

What to Do If a Status Update Stops Arriving

Occasionally a status update simply does not arrive. This happens for a handful of specific reasons, none of which mean the bouquet has been lost. The most frequent cause is that the confirmation email landed in your spam or promotions folder — check there first before assuming a problem. The second cause is a mobile number in an international format that our SMS system did not parse correctly. If you entered a UK number, for example, check whether you included the country code without the leading zero, which is the correct format. If the updates stopped mid-transit, meaning you received the en route notification but nothing after it for more than forty-five minutes, the most useful thing you can do is check the order reference number from your original confirmation email and contact us directly using that number. Do not contact the recipient first — in many cases the bouquet has already been delivered and the final status message is simply delayed. Russian mobile networks occasionally delay SMS delivery by up to twenty minutes during peak hours. If you are tracking via email only, check your sent folder to confirm the email address you used at checkout is the one you are monitoring. A surprising number of tracking failures turn out to be customers watching one inbox while the notifications are going to a work address they checked out during checkout. Our team can resend any notification to a corrected address within minutes, and we can confirm delivery status verbally over chat or phone using your order reference number at any point during the delivery window.

Timing, Cooler Temperatures and Why They Affect Your Tracking

Understanding the relationship between flower conditioning and the tracking timeline helps you interpret the notifications correctly rather than worrying during normal gaps. When you place an order for same-day delivery, the flowers assigned to your bouquet are typically in our cooler at between two and four degrees Celsius. Most cut varieties — roses, carnations, alstroemeria, freesia — are held at this temperature until thirty to forty minutes before assembly. Tropical varieties such as anthuriums or bird of paradise are held slightly warmer, around eight to ten degrees, because cold shock damages their cells. This conditioning period is why there is sometimes a gap of one to two hours between your confirmation email and the assembly notification, particularly if you placed the order early in the day for an afternoon delivery. That gap does not mean nothing is happening. It means the flowers are being properly prepared. If you order a bouquet containing garden roses, which have more petals and more water mass than hybrid tea roses, the conditioning time is slightly longer because the stems need more time to draw water up fully before the cooler temperature stabilises them. The tracking system reflects this — the assembly notification will not fire until the florist actually begins work on your specific order, not when they begin work on the day's queue in general. For customers in time zones significantly ahead of Saint Petersburg, such as customers in East Asia or Australia, this means the assembly notification may arrive at an unusual hour locally. Set your phone to receive it regardless, because it is the signal that your delivery is approximately one hour away from completion.

Tracking a flower order from outside Russia is straightforward once you know what each notification stage represents and what the gaps between them mean in practice. The confirmation email is your quality checkpoint, the assembly notification is your signal that the bouquet is being built right now, the transit updates tell you the courier is moving, and the delivered photograph closes the loop with visual proof. Keep your order reference number from the first email, check your spam folder before assuming a problem, and contact us with that reference number if anything looks wrong — we can pull up the status, the workshop photograph, and the courier's position within seconds. The flowers are fresh, the cooler is running, and the courier knows the address. Доставим букет по России за 1–2 часа.

Frequently asked questions

How long after placing my order will I receive the first confirmation email?

The confirmation email is sent automatically within two to five minutes of a completed order. If it has not arrived after ten minutes, check your spam or promotions folder first. The most common cause of a missing confirmation is an email address entered with a typo at checkout — contact us with your name and recipient address and we can locate the order and resend.

Can I share the tracking updates with the recipient so they know when to be home?

Yes, and for deliveries to offices or apartment buildings with entry codes this is often a good idea. Forward the assembly notification to the recipient when you receive it — that gives them roughly forty to sixty minutes of notice. Avoid sharing it too early in the day if the bouquet is meant to be a surprise, since the notification will contain the flower varieties listed explicitly.

What happens to the bouquet if the recipient is not home when the courier arrives?

The courier will call the recipient's mobile number listed in your order. If there is no answer after two attempts, the courier will contact us and we will reach out to you for instructions. Depending on the flower varieties and outdoor temperature, the bouquet may be left in a cool shaded spot at the door with a note, or returned and redelivered within the same day if the flowers permit it.

The delivered photo shows the flowers look different from what I ordered — what should I do?

Contact us within two hours of receiving the delivered notification and include your order reference number. We compare the delivered photo against the workshop departure photo taken before the courier left. If there is a discrepancy in variety, quantity, or condition that is attributable to our side, we will arrange a replacement delivery or a refund depending on what is practical given timing.

Do the tracking notifications work if I ordered late at night for next-morning delivery?

Yes. The confirmation email arrives immediately regardless of the hour. The assembly notification will fire the following morning when your order enters active preparation, typically one to two hours before the start of the delivery window you selected. If you are in a time zone many hours ahead of Saint Petersburg, expect that notification to arrive during your afternoon or evening local time.

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