How to Send Flowers to Sweden: Ordering, Etiquette and Good Dates
Yes, you can send flowers to Sweden through Pyat Tsvetov: we deliver to three Swedish cities - Stockholm, Sollentuna and Haninge. You choose a bouquet on the Sweden delivery page, enter the address and the card text, and pay online in rubles; the price shown is already converted to rubles and already includes delivery.
In our Saint Petersburg shops this question usually comes from people whose children, parents or friends have moved to the Stockholm area and who want to send a birthday bouquet the way they would at home. The ordering is simple, but a few things are worth knowing in advance: how to write a Swedish address correctly, which flowers Swedes actually like, and which Swedish dates are good occasions for flowers. Below is what we tell customers at the counter.
How an order to Sweden works
An order abroad is placed the same way as an order in Russia. On the Sweden page you see the bouquets available for Swedish addresses; you pick one, fill in the recipient's name, address and phone number, write the text for the card and pay online. The card with your text is free, and delivery is anonymous by default, so the courier does not name the sender unless you sign the card yourself.
The price on the Sweden page is shown in rubles and already includes delivery, so there is no separate delivery fee to add at checkout. The 500 RUB delivery charge and the express and time-window options described on our site apply to Russian cities, not to orders abroad. Keep this in mind when planning a delivery for a specific day and order a little earlier rather than at the last moment.
You can pay by bank card, SBP or Yandex Pay. Foreign bank cards are accepted too, with payment processed through Robokassa, which matters for customers who live outside Russia themselves. If anything about the order is unclear, call us at 8 (812) 507-67-05 before you pay.
Writing a Swedish address so the bouquet arrives
Swedish addresses follow a simple pattern: street name first, then the house number, then on the next line a five-digit postcode written as three digits, a space and two digits, followed by the town. For example, a Stockholm address looks like Storgatan 12, then 114 51 Stockholm. Sollentuna and Haninge are separate municipalities north and south of central Stockholm, so write the town that actually appears in the recipient's address rather than just Stockholm.
Flats in Sweden are identified by a four-digit apartment number (lagenhetsnummer) shown on the door or the mailbox, such as 1102, where the first two digits usually indicate the floor. Many buildings also have a door code (portkod). Ask the recipient for both, and add the surname as it is written on the door or intercom panel, because Swedish residents usually put their surname there.
Always give a working phone number with the Swedish country code +46. Write the name in Latin letters, exactly as the person uses it in Sweden. Cyrillic names and Russian-style transliterations that differ from the name on the door are a common reason for confusion at delivery.
Bouquets we can deliver
What Swedes like in a bouquet
Swedish taste in flowers is noticeably calmer than Russian. Customers who send flowers to relatives in Stockholm often ask for a bouquet like the ones they would give in Saint Petersburg - big, tall and bright - and their relatives later say that something lighter would have fitted the flat better. Loose, natural-looking bouquets in white, cream, soft pink and green tones suit Scandinavian interiors, which tend to be pale and minimal.
Tulips are almost a national flower in Swedish homes from winter to spring, and a generous bunch of tulips is a perfectly good gift on its own. Roses work well for romantic occasions and birthdays, while seasonal flowers such as peonies in early summer feel especially welcome. Heavily scented lilies are better avoided for a small flat or for someone you do not know well.
The Russian rule about odd numbers of flowers is not part of Swedish etiquette, and nobody in Stockholm will count the stems. If the recipient is Russian-speaking, though, many still notice it, so for birthdays we keep an odd number anyway. It costs nothing and avoids any association with the even numbers brought to funerals in Russia.
Dates when Swedes give flowers
Birthdays are the main occasion, and in Sweden round birthdays such as 30, 40 or 50 are celebrated with particular attention. Many Swedes also celebrate their name day (namnsdag), a date assigned to each first name in the Swedish calendar. A small bouquet on a name day is a charming gesture, especially for someone who has moved to Sweden and keeps both traditions.
Mother's Day in Sweden falls on the last Sunday of May, not in March, and International Women's Day on 8 March is noticed but celebrated far less than in Russia. If you want your Swedish-born relatives to feel included, the Swedish date is the one that counts for them; for a Russian-speaking mother in Stockholm, 8 March is still often the day she expects flowers.
Midsummer in late June and Saint Lucia's Day on 13 December are big family occasions, and many people travel to summer cottages or relatives for Midsummer. If you plan a delivery near these dates, check with the recipient that they will actually be at home. The same applies to the Christmas period, when many people leave the city.
Caring for flowers in a Swedish home
Swedish flats are well heated in winter and the air indoors can be dry, which shortens the life of cut flowers. Put the bouquet away from radiators and sunny window sills, recut the stems by 2-3 cm at an angle and remove the leaves that would sit in water. Change the water every day or two and recut the stems each time.
Tulips keep growing in the vase and bend towards the light, so a tall, narrow vase helps them stay upright. Roses last longer in cool water and a cool room at night. If roses droop, recut them and stand them in deep water for an hour or two; they often recover.
Tell the recipient that flowers are coming if it is not a surprise. A short message the day before means they will be at home and can put the bouquet in water straight away, which matters more for its life than anything else.
Sweden, Russia and other countries in one place
Many of our customers send flowers in two directions: to children in Stockholm and to parents in Saint Petersburg or another Russian city. Orders to Russia are placed through the bouquets catalogue; city delivery costs 500 RUB, and in large Russian cities express delivery takes 1-2 hours after the order is confirmed. In Saint Petersburg, where our three own shops have worked since 2011, delivery is around the clock.
Besides Sweden, we deliver to 54 countries and more than 1660 cities, including the USA, the United Kingdom, Poland, France, Spain, Germany and Canada. The full list of countries and cities is on the flower delivery abroad page, which is in Russian; the Sweden page works the same way as the others.
For any question about an order to Sweden or within Russia - which bouquet to choose, how to write the address, when to order for a particular date - call us at 8 (812) 507-67-05. We deliver bouquets across Russia in 1–2 hours.
Frequently asked questions
Which cities in Sweden do you deliver to?
We deliver to three Swedish cities: Stockholm, Sollentuna and Haninge. The bouquets available for these addresses are on the Sweden delivery page.
How do I pay for flowers to Sweden?
You pay online in rubles by bank card, SBP or Yandex Pay. Foreign bank cards are accepted via Robokassa, and the price already includes delivery.
Is there a separate delivery fee for Sweden?
No. The price on the Sweden page already includes delivery. The 500 RUB delivery fee applies to Russian cities.
Will the recipient know who sent the flowers?
Only if you sign the card. Delivery is anonymous by default, and the card with your text is free.
What details do I need for a Swedish address?
Street and house number, the five-digit postcode and town, the apartment number, the door code if there is one, the surname on the door and a phone number with +46.
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