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Flower Bouquet: How to Choose, Send and Care for One

A flower bouquet is a gathered arrangement of cut flowers and greenery, usually hand-tied and wrapped, given as a gift or used to decorate a room. The right bouquet depends on three things: the occasion, the person receiving it and how long it needs to last. A good one has fresh, firm flowers, a clear colour idea and stems cut so they can drink as soon as they reach water.

In our shops in Saint Petersburg, which we have run since 2011, customers rarely ask for a bouquet in the abstract. They ask what to bring to a mother who dislikes strong scents, what survives a long day at the office, what looks generous without looking excessive, and how many stems are proper. This guide answers those questions in the order customers usually ask them: styles, flowers, colour and number, freshness, and finally how to have a bouquet delivered when you live in another country.

The main bouquet styles and when each works

A mono bouquet uses one kind of flower, often in one colour: fifteen white roses, eleven peonies, a large armful of tulips. It looks clean and confident and suits formal occasions, men, colleagues and anyone whose taste you do not know well. Mono bouquets also age evenly, because every stem has the same vase life.

A mixed bouquet combines several flowers, for example roses with eustoma, spray chrysanthemums and eucalyptus. It feels more personal and lets a florist play with texture, height and colour. The trade-off is that different flowers fade at different speeds, so after five or six days you may need to remove a few stems and regroup the rest in a smaller vase.

Flower boxes and hat boxes hold flowers in a wet floral foam, so the recipient does not need a vase at all. They are practical for offices, hospitals with vase restrictions and elderly recipients who find it hard to change water. Compact round bouquets, often called Biedermeier style, are the classic choice for weddings and graduations, while loose, airy garden-style bouquets with wild-looking greenery are popular for birthdays and dates.

Choosing flowers for the person and the occasion

Roses remain the most requested flower in our shops because they come in every colour and size and last well. Chrysanthemums are the long-distance champions and can stay fresh for two weeks; alstroemeria and carnations are similarly hardy. Peonies, ranunculus and hydrangeas are breathtaking but more delicate, so they suit an occasion that is happening today rather than a bouquet that must last a fortnight. Our article on ranunculus in Russia explains when that flower is in season.

Think about scent and allergies. Lilies, hyacinths and freesias smell strongly, which some people love and others cannot stand in a small flat; lily pollen also stains clothes and is dangerous for cats. For a hospital, a meeting room or someone with allergies, choose roses, tulips, eustoma or gerberas, which have little or no scent.

For men, choose upright, structured flowers in deep or cool tones: dark roses, anthuriums, delphiniums, calla lilies, with minimal decoration. For teachers and colleagues a medium mono bouquet is the safe, polite choice. For mothers and grandmothers, soft pastels and familiar seasonal flowers such as tulips in spring or chrysanthemums in autumn usually make the strongest impression.

Colour and number: the details people notice

Colour sets the tone before anyone reads the card. Red is romantic and best kept for partners. White and cream suit weddings, new babies and formal events. Pink in all its shades is warm and safe for almost anyone, from a friend to a grandmother. Yellow and orange feel bright and energetic and are popular for birthdays, although some older people in Russia still link yellow with separation, so it is worth softening with white or green.

Number matters in Russia more than in most countries. For any happy occasion the main flowers in a bouquet should be odd, because even numbers are associated with funerals. The rule is strict for small bouquets and relaxes above about fifteen stems. Greenery and filler flowers are not counted. Our guide on how many flowers go in a Russian bouquet covers stem counts for birthdays, dates and anniversaries in more detail.

Size should match the setting. A huge bouquet looks wonderful in a photo but can be awkward to carry home on the metro or to fit into a vase in a small flat. For an office or a visit, a bouquet the recipient can hold comfortably in one arm is usually the most considerate option.

How to keep a bouquet fresh for longer

When the bouquet arrives, remove the wrapping and any bands, cut 2-3 cm off each stem at an angle with a sharp knife, and strip leaves that would sit under water. Use a clean vase with cool water and add the flower food sachet if one came with the bouquet. A vase that is too wide lets stems splay and fall; a tall, slightly narrowing vase supports them better. The article on vase shape for your bouquet explains why this makes a real difference.

Change the water every one to two days and recut the stems each time. Most early wilting is caused by bacteria in the water, which clog the stems so they cannot drink. A vase washed only with water keeps a film of bacteria on its walls; scrub it with detergent between bouquets.

Keep flowers away from radiators, direct sun, draughts and fruit bowls. Ripening fruit releases ethylene, which ages flowers quickly. At night you can move the vase to the coolest room in the flat, which can add a day or two to the bouquet's life.

Sending a bouquet in Russia when you live abroad

Pyat Tsvetov has three of its own flower shops in Saint Petersburg, on Ilyushina Street, Obvodny Canal Embankment and Srednerogatskaya Street, and we deliver flowers across Russia. Choose a bouquet in the Bouquets catalogue, add the recipient's address and phone number, and write the text for the card, which is free. Delivery is anonymous by default, so the courier does not name the sender unless you mention yourself in the card.

City delivery costs 500 RUB; for remote districts and suburbs the operator confirms the price when confirming the order. In large cities express delivery takes 1-2 hours after confirmation. You can also choose an exact time (plus or minus 30 minutes), a time window of 09-12, 12-15, 15-18 or 18-21, or pre-order 1-30 days ahead. In Saint Petersburg we deliver around the clock, which helps when you are in a different time zone and want flowers at midnight on a birthday.

The courier calls the recipient about 15 minutes before arrival. If nobody is home, we agree a second delivery the same day or leave the bouquet with a neighbour or concierge, but only with your consent. You can pay online by bank card, SBP or Yandex Pay, and foreign bank cards are accepted through Robokassa. The full terms are on the Delivery and payment page, and for questions you can call 8 (812) 507-67-05.

Frequently asked questions

Which flowers last longest in a bouquet?

Chrysanthemums, alstroemeria, carnations and spray roses usually last longest, often around two weeks with fresh water. Peonies, hydrangeas and ranunculus are more delicate and fade sooner.

How many flowers should be in a bouquet in Russia?

For happy occasions the main flowers should be an odd number, since even numbers are used for funerals. Above about fifteen stems people rarely count, and greenery is never counted.

Can I pay with a foreign card?

Yes. Pyat Tsvetov accepts foreign bank cards through Robokassa, as well as Russian cards, SBP and Yandex Pay.

Will the recipient know who sent the bouquet?

Delivery is anonymous by default, so the courier does not name the sender. If you want to be known, sign the free card that comes with the bouquet.

Can a bouquet be delivered at night in Saint Petersburg?

Yes, in Saint Petersburg delivery runs around the clock. In other cities choose express delivery, an exact time or one of the daytime windows.

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