Sending Flowers to Holland: Cities, Ordering and Dutch Flower Etiquette
We deliver flowers to the Netherlands, usually called Holland, in six cities: Alphen aan den Rijn, Bergen op Zoom, Hoofddorp, Leiden, Roosendaal and Zoetermeer. To order, open the Netherlands delivery page, choose a bouquet, enter the address and card text, and pay online in rubles; the price is already converted and already includes delivery.
Customers in our Saint Petersburg shops sometimes ask, half-jokingly, why anyone would send flowers to the country that grows them for half of Europe. The answer is simple: a bouquet is about the gesture, not the supply. A card with your words arriving at the door means the same in Leiden as anywhere else. Below we cover which cities are on our list, how to fill in a Dutch address, and what the Dutch expect from a gift bouquet.
Which cities we deliver to in the Netherlands
Our delivery list for the Netherlands currently has six cities: Alphen aan den Rijn, Bergen op Zoom, Hoofddorp, Leiden, Roosendaal and Zoetermeer. Leiden and Zoetermeer are in South Holland, Hoofddorp is close to Schiphol in North Holland, and Bergen op Zoom and Roosendaal are in the south, in North Brabant. Before ordering, check that the recipient's town is one of these, since the order is placed on the page of a specific city.
Amsterdam, Rotterdam and The Hague are not on our list at the moment, so we do not take orders for them. If the recipient lives in a smaller village near one of the listed cities, call us on 8 (812) 507-67-05 before ordering to confirm whether the address can be served.
One clarification we sometimes need: our list of cities in the USA also includes Holland in Texas. If that is the Holland you mean, use the Holland, Texas page instead. The full list of 53 countries and more than 1640 cities is on the flower delivery abroad page, which is in Russian.
Placing the order and paying
An order for the Netherlands is placed the same way as an order within Russia. On the city page you choose a bouquet, each shown with its final price in rubles, which already includes delivery. There is no separate delivery line to add. The 500 RUB delivery fee and the express and time-window options described on our site apply to Russian cities.
Then you enter the recipient's name, address and phone number and the text of the card. The card is free. Delivery is anonymous by default, which means the courier will not say who sent the flowers; only your card does. If the recipient does not read Russian, write the card in English, which most Dutch people read comfortably, or in Dutch if you know a few words.
You can pay by bank card, SBP or Yandex Pay. Foreign bank cards are accepted through Robokassa, so a relative already living in Europe can pay with a European card. Payment in rubles happens once, at checkout, and the amount you see on the page is the amount you pay.
Bouquets we can deliver
Writing a Dutch address
Dutch addresses follow a fixed order: street name first, then the house number, then on the next line the postcode and the city. The postcode has four digits, a space and two capital letters, for example 2311 AB. Together with the house number, the postcode identifies the building almost exactly, so a mistake in it is the most common reason a courier ends up at the wrong door.
Pay attention to house number additions. Many Dutch buildings are divided into separate homes with numbers such as 12A, 12-2 or 12 hs, where hs means the ground floor. Copy this exactly as the recipient writes it, including letters and suffixes, because 12 and 12A can be different families with different front doors.
Add the recipient's mobile number with the country code +31. Dutch houses often have narrow doors on a busy street and no concierge, so a phone call from the courier is the most reliable way to hand over the flowers in person.
What Dutch people expect from a bouquet
Flowers are an everyday purchase in the Netherlands. Many people buy a bunch of tulips or seasonal flowers for their own table every week, so a bouquet is appreciated but not treated as something extraordinary. What makes a gift stand out is a thoughtful composition and a personal card rather than sheer size. A medium, well-balanced bouquet will be received better than a huge one that needs two vases.
Birthdays are taken seriously, and in Dutch families it is common to congratulate not only the person whose birthday it is but also their close relatives. Sending flowers to a mother on her son's or daughter's birthday is a gesture that fits Dutch custom well. Mother's Day falls on the second Sunday of May, as in many countries, and it is one of the busiest flower days of the year.
The Russian rule about odd numbers of stems does not exist in the Netherlands, and nobody will count roses. Red roses carry the same romantic meaning as elsewhere, so for a friend, a colleague or a mother-in-law it is better to choose mixed colours, pastel shades or bright spring flowers.
Timing and care after delivery
The Netherlands is in Central European Time, one hour behind Moscow and Saint Petersburg in summer and two hours behind in winter. The difference is small, but around midnight it can still shift the date, so always choose the delivery date by the recipient's local calendar. For birthdays and fixed holidays, order a few days in advance; if you need to agree the details, call 8 (812) 507-67-05.
Dutch homes are often bright, with large windows, which is lovely for people but hard on cut flowers. Suggest keeping the vase out of direct sun and away from heaters and the fruit bowl, since ripening fruit releases ethylene, which speeds up wilting. Trim the stems by 2-3 cm at an angle, remove leaves below the waterline, and change the water every one or two days.
Tulips, if the bouquet includes them, keep growing in the vase and bend towards the light. That is normal; turn the vase every day and they will stay more upright. Roses usually last about a week with daily care, and chrysanthemums and alstroemeria often longer.
If you also send flowers to Russia
Many people who live in the Netherlands have family in Russia, and the same site works for that direction. Inside Russia city delivery costs 500 RUB; for suburbs and remote districts the operator confirms the price when confirming the order. In large cities you can choose express delivery 1-2 hours after the order is confirmed, delivery at an exact time within about 30 minutes, a time window from 09-12 to 18-21, or a pre-order 1-30 days ahead.
In Saint Petersburg, where our three shops are located, on Ilyushina Street, the Obvodny Canal Embankment and Srednerogatskaya Street, delivery runs around the clock. The courier calls the recipient about 15 minutes before arrival, and if nobody is home we agree a second delivery the same day or leave the flowers with a neighbour or concierge with your consent. You can browse bouquets for Russian cities in our catalogue. We deliver bouquets across Russia in 1–2 hours.
Frequently asked questions
Which cities in Holland do you deliver to?
Our list for the Netherlands includes Alphen aan den Rijn, Bergen op Zoom, Hoofddorp, Leiden, Roosendaal and Zoetermeer. Other Dutch cities, including Amsterdam, are not on the list at the moment.
Is delivery included in the price for the Netherlands?
Yes. For orders abroad the price on the city page is already converted to rubles and already includes delivery.
Can I pay with a European bank card?
Yes, foreign bank cards are accepted through Robokassa. Bank cards, SBP and Yandex Pay are available at checkout.
In which language should I write the card?
Write in the language the recipient reads best. English works well for most people in the Netherlands, and the card with your text is free.
Do you deliver to Holland, Texas?
Yes, Holland in the USA is also on our list of delivery cities. Use the Holland, Texas page to order there.
Ready to send a bouquet?
Pick a city, choose the flowers, and we will hand them over with a photo confirmation.
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